Maximo Ibarra is CEO & General Manager of Engineering.

Born in Colombia in 1968, he graduated in Italy and began his career at TIM in 1994.Over the next ten years, he held a series of senior positions in Omnitel Vodafone (Head of Consumer Marketing), DHL (Chief Commercial Officer), Benetton Group (Global VP Marketing & Communication) and FIAT Auto (Vice President of Strategy & Business Development of the Service Business Unit). 

Parallel to his professional career, he continued his studies in Paris, London and Silicon Valley.

By 2004, he was Marketing Director of Wind’s mobile telephony, becoming its Chief Executive Officer and General Manager in 2012. In 2016, he became CEO of Wind TRE, born from the merger of the Italian telecommunications activities of CK Hutchison and VimpelCom. 

He next served as CEO of KPN, in the Netherlands, and then of Sky Italia, remaining in this role until June 2021. 

In 2021 he chaired the B20 Task Force, one of the most influential engagement groups set up by the G20. 

On 1 October 2021 he became the new CEO & General Manager of Engineering. 

Since 2005, he has been a lecturer in Marketing and Digital Marketing at the Guido Carli Luiss University & Business School in Rome. Maximo.

He is a member of the Board of Directors of Mediobanca and of the Advisory Board of WPP/The European House – Ambrosetti.